Our People

A purpose-driven business and people leader with over 20 years' experience in leadership, business, and people development. With a Master's in Leadership, he empowers individuals and teams to discover their potential, lead with purpose, and create meaningful impact.

Combining strategic thinking with commercial insight across product development, marketing, and revenue growth, Shady turns vision into action — building capable people, high-performing teams, and organisations positioned for sustainable success.

Over 20 years' experience in international development, human rights, public policy and philanthropy planning — working with UN agencies, governments and NGOs, and advising high-level officials.

Her expertise spans public health, child protection, behavioural change and social mobilization. She holds a Master's in International Development and a PhD in Public Policy & Administration.

Over 30 years' experience in business, investment banking, urban development and sustainable communities — accelerating sustainable economic growth across private sector and NGO roles.

An expert in blockchain, digital assets and fintech strategy, he has advised high-net-worth individuals, family offices, businesses and municipalities across the USA, GCC and EMEA. He holds a PhD in Public Policy, an MBA/MS in Cyber Security and a BSc in International Trade.